Binary Opposition

Here is my post on binary oppositions. 


Binary oppositions are complete contrasts, in order to construct a narrative within a text. The use of binary opposition within visual codes when introducing two characters. For example in the video for You Belong With Me by Taylor Swift the first character is shown in naturalistic lighting and natural imagery, however the second character is introduced by destroying the natural imagery by driving a red car, a symbol of lust and love. The use of binary opposition constructs two characters in the audiences mind along with the stereotypical portrayal of the archetypal character types. 

       

Audience Theories

Hey guys,just a quick blog explaining some audience theories!:) 

Passive Audiences

The earliest idea was that a mass audience is passive and inactive. The members of the audience are seen as 'couch potatoes' just sitting there consuming media texts. It was thought that this did not require the active use of the brain and that the audience accepts and believes all messages in any media text that they receive.

The Hypodermic Model

In this model the media is seen as powerful and able to inject ideas into an audience who are seen as weak and passive.
It was thought that a mass audience could all be influenced by the same message. This appeared to be the case in Nazi Germany in the 1930s leading up to WWII. Powerful German films used propaganda methods to ‘inject’ ideas promoting the Nazi cause into the German audience. That is why this theory is known as the Hypodermic model.
It suggests that a media text can ‘inject’ ideas, values and attitudes into a passive audience who might then act upon them. This theory also suggests that a media text has only one message which the audience must pick up.
This sees the audience not as couch potatoes, but as individuals who are active and use media texts for their own purposes. We behave differently because we are different people from different backgrounds with many different attitudes, values, experiences and ideas.
This is the active audience model, and is now generally considered to be a better and more realistic way to talk about audiences.
Surveillance – our need to know what is going on in the world.
Personal relationships – our need for to interact with other people. .
Personal identity – our need to define our identity and sense of self.
Diversion – the need for escape, entertainment and relaxation. 

Active Audiences

                                       

Uses and Gratifications Model

This model stems from the idea that audiences are a complex mixture of individuals who select media texts that best suits their interests.

The users and gratifications model suggests that media audiences are active and make active decisions about what they consume in relation to their social and cultural setting and their needs.

This was summed up by theorists Blumier and Katz.

Audiences choose to watch programmes that make them feel good e.g. soaps or that give them information that they can use e.g. news or information about new products or the world about them.

Blumier and Katz four main uses:

Eye makeup ideas

Here are some ideas for Mias eye makeup. I haven't brought anything to use,so I have used eyeshadows from my own pallet. 

Lamia

https://www.youtube.com/watch?v=Nioz64Z6rF0

Storyboard

Make up & costume for Mia.

Today I'm going to be looking at the makeup ideas for the main character in my film. Her name is Mia and she is a young girl who is possessed. 

I want her to look pale and "Ill looking" as if she has had all the colour in her face,sucked out of her. Taking the redness out of her lips and the colour in her eyes out. 

Here is an idea I found on the Internet: 

I will be testing this makeup on myself very soon and will be posting it up on my blog. 

I want Mia to be wearing a white night gown to emphasise how drained of life she is. Also Mia never leaves the downstairs basement so she doesn't need to be wearing clothes. Here is the style I want : 

I will probably buy one of these from a charity shop as I never see many in shops nowadays. 

I'll let you know how my makeup trail went in a few days! 

Pitch video

https://youtu.be/_SZwiLAhaBQ